Select Bibliography

Below are select bibliographical sources that the Rainmaker Coach has studied and continues to study and stay abreast of:

Resources on Marketing

** Indicates Julie Savarino's recommendations of the best basic reading material on each subject.

** Relationship Marketing, Regis McKenna, Addison-Wesley Publishing Company, Reading, MA, 1991
** Marketing Professional Services, 2nd Edition, Philip Kotler and Paul Bloom, Prentice Hall Press, 2002
** Kotler on Marketing, Philip Kotler, The Free Press, New York, NY, 1999
** Selling the Invisible, Harry Beckwith, Warner Books, NY, 1997
Marketing ROI, James Lenskold, McGraw Hill, 2003
Marketing the Legal Mind, Henry Dahut, LMG Press, 2004
Benchmarking Best Practices in Client Development, Julie Savarino, Business Development Inc., 1995
The One To One Future, Don Peppers and Martha Rogers, Doubleday, New York, 1993
The Invisible Touch (on Branding), Harry Beckwith, Warner Books, 2000
"The Lure of Global Branding" article, Aaker, David A. & Erich Joachimsthaler, Harvard Business Review, November-December, 1999
Marketing to Win, Frank K. Sonnenberg, Harper & Row, New York, 1990
Rainmaking: Client Development for the New Millennium, LEXIS-NEXIS, 2000
The 1994, 1995, 1996, 1997, 1998, 1999, and 2000 Marketing Partner Forum Handbooks, Business Development Inc., 1994-2000
Marketing the Law Firm, Sally Schmidt, Law Journals-Seminars Press, New York, 1993
Marketing, Richard L. Sandhuasen, Ban-on, New York, 1987
Just Think... About Clients, Resource Book, James Durham, 1995
Marketing Your Consulting & Professional Service, D. Connor & J. Davidson, John Wiley & Sons, NY, 1990
"Representative Matters Booklet", Stoel Rives LLP, Portland, Oregon, 1998
"Statistics about Skadden, Arps from 1999" American Lawyer 'Corporate Scorecard', Skadden, Arps Et. Al. LLP, New York, 1999
"Taking Marketing to the Next Level" article, Julie Savarino, Business Development Inc. newsletter 1995
The Complete Guide To Marketing Your Law Firm, Practice Hollis Hatfield Weishar & James A. Durham, American Bar Association, Chicago, IL 1999
How to Get the Most Out of Trade Shows, S. Miller, NTC Business Books, Lincolnwood, IL, 1992
Marketing Management: Analysis, Planning, Implementation and Control, Philip Kotler, New York, pkotler@kellogg.northwestern.edu
Principles of Marketing, Marketing Models, The New Competition, High Visibility, Social Marketing, Marketing Places, all by Philip Kotler, New York, p-kotler@kellogg.northwestern.edu
Stanford University study on Return on Investment for Marketing Dollars, Stanford University Press, 1992
Keeping Clients Happy, Sally Schmidt, Schmidt Consulting Inc. New York
The Ultimate Law Firm Associate's Marketing Checklist, Ross Fishman, Fishman Marketing Inc., 2017
Building Your Ladder: An Associate's Guide to Success Beyond Partnership, Marian Lee, ABA Book Publishing, 2013
Client Development in a Nutshell, e-book by Cordell Parvin

AUTHOR: JULIE SAVARINO, ATTORNEY & RAINMAKER COACH
BUSINESS DEVELOPMENT INC.
Julie@BusDevInc.com, (734) 276-1900
More resources can be found here at www.BusDevInc.com